As the internet has continued to evolve and technology puts more and more people effectively "in the cloud" the nature of how your business interacts with and benefits from the internet is rapidly changing. Historically search engine rankings and banner style adds drove site exposure. While still fundamentally important the web-scape is rapidly changing.

The advent and exploding popularity of various social networking sites has significantly impacted how your current and potential clients interact with the Web. This shift in internet utilization is having a significant impact on targeted page-views and user expectations when visiting your website. An ever increasing percentage of your customers are going to want to interact with your business via your website. A static design with no avenue for interaction flows against the grain.

In addition to pure search engine/banner driven traffic two other techniques have steadily grown in popularity. Search term specific "click to view" advertising now dominates the 1st page of all search engine results. This allows a website owner to pay for exposure specific to the search terms he values most highly. User specific ads place your message on other websites in response to the viewers browsing habits and the site content of the website he's browsing. both of these methods have significant advantages and potential drawbacks.

The other more compelling and less explored aspect of the shift is the ever increasing trend toward social interaction across all facets of the net. Websites like Facebook, Myspace, Bebo and Orkut all nurture observation and commentary. This trickles over to sites like Yelp, Citysearch and others. More and more targeted page views are being driven via social networking vs true internet search. Combine this with the ever-growing "app based" real time interaction of sites like foursquare and it's easy to see the tremendous potential increase in targeted page-views possible via a socially connected interactive web design.

In the ever increasing global village businesses of all sizes have an ever increasing ability to leverage there most valuable assets, satisfied customers and documented reputation. A website built to nurture and grow this groundswell of internet driven goodwill can and will reap a continuing harvest of prosperity. We focus on web design thats clear, uncluttered and optimized for both the current realties and the future possibilities. your already planting the seeds, let us help you bring in the crop

Managing network traffic

We're only concerned with one type of traffic, targeted page views. The entire object is to draw people looking for your goods and services to your website. The most familiar targeted page view is the search page driven one. We all use search engines like Google every day to help find the goods and services we need. Over the last few years both "click to view and contextual driven ad placement have begun to dominate targeted page view traffic as more and more websites compete for targeted page views. Correctly balancing all three techniques is the 1st step to optimizing web driven business.

True or False: A good Web Page Title should include your key words?

True or False: Proper use of Meta Tags is the most important part of Search Engine optimization?

ANSWERS TO SEARCH ENGINE QUIZ:

Questions 1: True - Every page on your site should have a unique title and the title should contain at least one key word for the page. Each Search Engines places a different importance on the Title tag.

Question 2: False - This is the urban legend of Search Engine placement. While it is very important to have proper use of Meta Tags, it will not assure you of a high ranking in the search engines. If fact, Alta Vista places more importance on the Title Tag than Meta Tags while Google places more importance on link popularity

Your Website is really the core of your Web-business

Managing network traffic

SEO QUIZ